Getting brand smart with Google alerts
Google is a wonderful source of information, whether you are just surfing the net for a holiday or using the web for business. However, it is surprising that few people use it to their full advantage. A really important part of creating a positive and effective brand on social media involves listening,...
How to increase your fans by 48.9%
What I am going to introduce you to today is something special that has almost doubled the conversion rates with all the companies that I have worked with. Typically when a visitor visits your Facebook page, 23% of people will click the “Like” button. How would you like to increase that conversion...
Social media consumers – The mass of power
Interestingly, we are moving away from an age of powerful businesses that dictate trends and consumer wants to an age where one where customers have all the power. It is clear that social media is having a massive impact and is helping to bring about this change. I have seen a lot of companies integrate...
Facebook groups, pages, profiles – which is best for you?
A lot has changed over the last year on the internet. In fact the rate of change is so fast that it is not uncommon for people to say, “that was a year ago”, or now even more common “that was two months ago” or even “last month”. If you’re business is to keep up with the times and with...
To delete or not to delete – Social media moderation 101
Deciding on the best moderation strategy is an important part for any business on Facebook, or on any social network for that matter. Deciding whether to delete a potentially negative comment needs more thought and consideration than you might think.
“The first thing that comes to mind when a...
Maximise Your Facebook Fan Page effectiveness with Thumbnails
Have you noticed that some of the pictures that you have posted on your Facebook company page, show up in the area just above your status updates, in the form of little photo thumbnails? If not you should definitely take a look. Below is a screenshot of where they are located exactly and what they look...
Interaction Is Key
Interaction is key for businesses that want to use social media to its full potential.
I was walking through an art gallery today and came across this beautiful piece of aboriginal art, when it reminded me…we are inherently social and community orientated beings. Just like the circular communities...
Having the right conversation with your customers
Deciding on the type of conversation you should have with customers can be quite difficult, especially if your business is relatively new to the online space, let alone social environment. However, what I intend to do now is help you to gain a clearer understanding of what customers expect from you and...
How to set-up a Facebook Fan page
I have been getting quite a few questions about how to set up a Facebook page. Once you know the steps it is simple.
Step 1. Type the URL below or click the Link Create a Facebook Page . This will open in a new window on your browser.
step 1 create a Facebook page
Step...
